BREAKDOWN
30 Days of Journey behind us. At this point you will probaby know that I have earned over $15k sharing every single day with you, but you don't know the details... Let me show you in this Totally Free BREAKDOWN Page.
As I mentioned at the very start of my journey, I was running USA, Mobile Header placement on Pornhub.com with around $50/ Day cap to start.
But I didn't reveal the exact banners, the angles and the offer pages used, or the targeting I used to dig more profits out. So this is what I'm revealing in this case study and it's purpose, to try and help newbies out more to get a better understanding of the psychology behind media buying and what works and why etc etc.
The Banners (On pornhub they were uncensored):
Banner 598_01:
Banner 598_02:
Banner 598_03:
Banner 598_04 (winner):
Banner 598_05:
The Offer Pages:
Tour 1:
Tour 2:
So, as I mentioned during the journey, I'm only testing 5 banners and 2 offer/tour pages... this gives us 10 possible combinations to test VS testing 10 banners and 5 offer pages at once, giving us 50 possible combinations and this is just far too much.
There is something called statistical significant data, and basically it means, you should send enough clicks to EACH POSSIBLE COMBINATION so that 1 or 2 extra leads won't cause a huge jump in your metrics.
So for example, if I send 10 clicks to a banner > offer page combination and get 1 lead, that's a 10% CVR number. If I happen to get another random lead, in those 10 clicks, my CVR for this combination will now jump to 20%
But if I send 100 clicks to the same banner > offer combination and get 1-2 leads, that's a more reasonable 1-2% CVR, and then another lead will only increase the CVR to 3%.... a more realistic number across MORE clicks. Giving us more reliable data to make tweaking decisions later on.
Having a banner combination with only 10 clicks and 1 lead, with a CVR of 10% is too random and insignificant, because over the longer term with more clicks, the CVR will come down and it might turn out that while this combination looked good on day 1 with 10 clicks..... after 3 days running and 100 clicks, it may still only have 1 lead, with a 1% CVR and not be a winner.
So to send ENOUGH clicks to each 50 possible combinations when we have 10 banners and 5 offers is too expensive, unrealistic and not the right approach.
So the pros launch quickly and tightly, with just 5 banners and 2 offer pages, giving us 10 possible combinations to work with, sending enough clicks to each, for significant data and is much cheaper as well. You don't have to spend as much as in the previous example.
Hope that made sense
Next....
I ran this campaign for 3 days straight, I recommend when launching a brand new campaign to cap the spend to around $20-$50 / day - in this example I capped it at $50.
You should run a new campaign for 3 days untouched because in this game there are random off days, where stuff can just convert like shit, and if you paused the campaign on day 2, day 3 might do really well and you didn't know because you paused it too early. And this also allows us to get enough significant data across all our 10 combinations so we can make proper tweaking adjustments later based off what the data is telling us.
The Results After First 3 Days:
As you can see, after 3 days I spent $175.42 for a revenue of $154
So loosing a little bit of money, but as you can see, the losses came from some under performing banners.
So at this stage, I cut banners 03, 05 and 01 and just left running 02 and 04.
I kept running like this for a few more days and increased the spend a little bit, to around $300/ day.
The Results After 9 Days:
You can see that now banner 04 is coming out as the winner and I also had a look at my OS targeting.
This is the next step in tweaking your campaign. You must dig into your data and find pokets of profits, this is how you can create winning campaigns. You will find a lot of unprofitable traffic that you're paying for at the traffic network and the trick is to dig into your data and filter out the shit traffic as best you can.
We can see that Android traffic is coming out on top, iOS is basically breaking even and we have some highly unprofitable Windows desktop traffic coming in. In fact it is eating into profits quite a lot.
So next the trick was to setup a new campaign that is just targeting Android OS and nothing else, so no iOS or Windows traffic leaks in. And with banner 04 only.
Why This Banner Worked? (My Opinion)
I actually created this banner from scratch. Based on my history with running on PornHub, with it's dark black/orange colour scheme I know that hot pink or bright colours can work well on the page. Because it's completely different and stands out a bit more on the page. That's the first thing.
2nd) I'm calling out to the user directly... kind of calling him out. Guys are on PH ready to jerk off, but in this banner I'm calling him out and saying "hey wait, before you jerk off, try this"
It also triggers curiosity as well, so you get a bit of a boost in CTR because playing on the curiosity factor, guys are more wanting to click on it.
3rd) The "call to action" is a "go private" button... so this indicates Cams, giving them a bit of a hint as to where it's going to take them.
4th) It features a couple of popular pornstars... lesbian angle... "what are they going to do on cam?"
I didn't mention this in the journey, but I ended up cutting Tour 2 after a while... you could already see Tour 1 coming out on top on Day 3... with Banner 04.
And you can see why..... I put the same 2 pornstars that are on Tour 1 in banner 04.... so there is concurrency here..... the user clicks on the banner expecting to see these 2 pornstars on cam, and are taken to a page where they can "command" them and tell them what to do.
This brings me to the Tour page itself... this one is one of those "command and obey" interactive pages. Where the user gets to tell them to kiss or do other things, and they are pre-recorded actions which are played on screen... then they are guided to join the cam site if they want to see more.
So it pays to create your own banners, don't get lazy. Yes, sure it's fine to rip existing banners when starting out and test, just to get a benchmark, but as you can see, my brand new created banner came out as the winner.
Total Profits After 30 Days: $15,037.42
I found a winner with banner 04 and tour page 1 so I kept scaling as much as I could and kept running until it started to burn out..... that's what you do in this game, when you find a winner, you must try and scale up hard quick and milk it as long as you can.
During days 9 and 22 I continued to make refinements to the targeting of the campaign. By looking at my tracking data and looking for pockets or profits and also traffic that was running negative. This is why its VITAL to have a tracking solution like Voluum for example, so you can track everything.
I made adjustments to the browser targeting options, keywords/category targeting, GEO targeting and things like that. Which helped the campaign to stay in profit for as long as it could.
I hope this helps some newbie media buyers out, and gave you a better understanding of how to launch and run profitable campaigns, what kind of psychology goes on behind creatives and things like that.
I'm happy to answer any questions you might have. Just ask away pawel@makeitprofits.com
Become My Student And Receive Very Detailed Video Guide With Support 24/7
With the exact strategies and insider knowledge I’m about to share, you’ll achieve At Least The Same Profits as I During this Journey. I promise to do everything in my power to help you reach, or even exceed my level of success, but if you still face challenges, I’ll provide a simple, copy-and-paste method to earn an easy $200/daily through media buying. If that doesn’t work for you either, I’ll offer a Full Refund, no questions asked.
I dont want too many people doing the same as me, so quantity is limited only to 5 slots.